Posted by HotClubFlyers on November 28th, 2011 at 7:27 pm
You'd be surprised how accurrate a marketing tool something as simple as Flyers can be. Let's take a look at one such story we were told by one of our regular customers. Peter was (like most small business owners) extremely conscious of cost. This is why he eventually settled on using flyers to promote his business. With a low investment the odds of you getting a good return are high he figured.
But even then he wanted to make sure he could tell if they were working. So after creating a real...
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Posted by HotClubFlyers on November 27th, 2011 at 8:00 pm
In a new feature here on our blog we'd like to cover some of the success stories of flyer promotion that have been told to us. Maybe you can learn something that would work for your business too !
Clive was a new bar owner in a popular and busy downturn area. There were plenty of offices around but also plenty of competition. He wanted to really hit the ground running and get the money coming in asap to launch his business in good form. Good momentum in the early days could get his business t...
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Posted by HotClubFlyers on November 25th, 2011 at 4:08 pm
It's usually the case that getting the second side printed on anything is only a fairly small increase on getting the one side done. For this one reason alone you'd be mad to not take advantage of this fct when getting your flyers done.
Here's our key advice for doing this. Because you want to make the maximum impression on potential customers as quickly as possible, you want to perfect the ad you create and simply make the other side exactly the same. The MAJORITY of people will only see the...
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Posted by HotClubFlyers on November 24th, 2011 at 10:30 pm
Folks, we're on a serious note for this blog post and unapologetically so. By nature our industry promotion method uses a lot of paper. And a lot of it is wastage. In the greater scheme of things it's not copies of shakespeares plays we're priting, it's very time limited stuff. So whenever choosing your preferred printing business to do your mass volume printing, please be sure to take the time and understand who they are and what supplies they use.
The key thing is how much, if any, of the ...
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Posted by HotClubFlyers on November 24th, 2011 at 10:15 pm
Once you have crafted the perfect hot club flyer and found a great value printer to run them off for you, the next step is to choose great locations for your team to hand them out. This is a key step and one you want to really consider. As time goes on you will find patterns that will help you in future, as you find the best performing locations. But here is a rough starter guide.
The first question you need to ask is "who is your target audience"? For a generic nightclub promotion flyer, the...
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Posted by HotClubFlyers on November 22nd, 2011 at 4:27 pm
There's a reason why Flyers just continue to be used time and time again by promoters of all types. It doesn't matter what event you are promoting, a good flyer can really make a success of your event.
Types of event you can promote? This is by no means an exhaustive list but lets see what we can come up with. If you can think of any more let us know in the comments below:)
Ladies Night
Hen Party
Stag Party
Mens Night
Happy Hour
Club Opening
Celeb visiting
DJ Featuring
Br...
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Posted by HotClubFlyers on November 22nd, 2011 at 3:51 pm
As a business owner you should be always looking to get the maximum return for your spending and ways to reach your customers as often as possible for the lowest possible cost.
Flyers are a real lifesaver in this department. All it takes is to make sure your flyers have multiple contact points listed and all the social media you are currently using. Once a customer signs up or uses one of these you often have contact details to contact them in the future (with their explicit permission of cou...
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Posted by HotClubFlyers on November 22nd, 2011 at 3:40 pm
Ok, so you've wisely decided to start using flyers to promote your nightclub, party or other event. Now you need to make sure you have all the relevant information on there that your customers could ever possibly need on which to base their decision on whether or not to join you.
Here are all the common elements you many need. Bear in mind that you may not need all of these and in many cases you don't want this much information. A good strong graphic is need to convey the majority of the info...
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Posted by HotClubFlyers on November 22nd, 2011 at 3:14 pm
A common mistake many inexperienced club, party, event or nightclub promoter makes is to not realise how their flyers can help create their brand and create strong impressions in their customers minds.
A common adage in advertising is that a buyer often has to see your ad seven times before they will purchase. There is simply something comforting about seeing your logo, club name or branding over and over. We are all subtlely drawn to familiar brands and companies. Combine this with the fact...
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Posted by HotClubFlyers on November 22nd, 2011 at 12:25 pm
Having made the wise decision to use nightclub flyers to promote your event or location then they next question becomes "how do I get these into the hands of potential customers"?
The most common answer is to use trusted individuals to hand them out, preferably long standing and trusted members of staff. The nightmare scenario would be giving them to some temporarily hired unknown people who simply dump them in a bin and come back a few hours later claiming to have finished and asking for pay...
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